Articles

Trends in social media story telling

Trends in social media story telling # About Connections & the need of storytelling We are all connected Some of us are more connected (They are called the influencers) We are connected across shared passions. Connections should lead to conversations Conversations lead to community Stories act as glue between people  # Trends in Story Telling Short Attention Spans --> No whitepapers / But prefer Infographics Narrow Interest Graphics --> We filter out the noise We want to discover solution to our problems (Serendipity). [...]

Management lessons from accomplished business leaders

Indigo Airlines, VP- Aditya Gosh (NASSCOM #EmergeOut Conference) Aditya was in J.Sagar Associates before joining Indigo Airlines Indigo Airlines has 6000 Employees He ordered 100 Plane on starting Indigo, it was one of the biggest order ever. Marketing : Was bagged by the biggest advertising budget in the airlines industry It takes 1000 small ideas and innovations to emerge out as a success in the long run. An example of small but effective innovation done by Indigo : 180 [...]

10 eCommerce Contest Ideas

10 eCommerce Contest Ideas Shop between 9am to 3pm and win prize. Shop for the highest amount in a day and win prize. Be the first shopper of the day and win. Answer a contest / Quiz Examples: Share your artistic way of using these limited edition "Yagna spoons” in your house Share any of your artistic creation and win Join our Facebook groups and become eligible for a chance to win a free makeover of your home. Also, [...]

Content Ideas for eCommerce Site

Content Ideas for eCommerce Site We take the reference of a client site - Artlivo.com for this article. Artlivo.com is an offline and online retailer of Unique Decor and Furniture. We also specialize in Vintage furniture. Story of staff and the people who make up the brand. Art ideas for kids. Use of art in featured homes. Adapt headlines from publications such as cosmopolitan; Readers digest etc.to come up with headlines.

10 Newsletter Ideas your eCommerce Store

10 Newsletter Ideas your ecommerce Store We take the reference of a client site - Artlivo.com for this article. Artlivo.com is an offline and online retailer of Unique Decor and Furniture. They also specialize in Vintage furniture. Monthly Magazine  covering the best Interior design projects Art and Home Decor News  New Product Launches Arts Events in your city Blog Articles Contest of the Month News from Artlivo.com Prepare for the Festivals Celebration this month Art From across the world

Designing a mobile app

The comeback of Mobile Web

Shaky Beginning Not long ago, there was a time when the social media behemoth - Facebook was looking to enact its mobile strategy. The choices in front of it were implementing a Responsive Mobile Website (Progressive Web App or PWA) or native mobile apps for mainly Android and IOS. It decided that having a common PWA for different platforms had numerous advantages like; uniform functionality across different mobile platforms, easy maintenance and updation of the code, great control over the [...]