Author - surendra

Trends in social media story telling

Trends in social media story telling # About Connections & the need of storytelling We are all connected Some of us are more connected (They are called the influencers) We are connected across shared passions. Connections should lead to conversations Conversations lead to community Stories act as glue between people  # Trends in Story Telling Short Attention Spans --> No whitepapers / But prefer Infographics Narrow Interest Graphics --> We filter out the noise We want to discover solution to our problems (Serendipity). [...]

Management lessons from accomplished business leaders

Indigo Airlines, VP- Aditya Gosh (NASSCOM #EmergeOut Conference) Aditya was in J.Sagar Associates before joining Indigo Airlines Indigo Airlines has 6000 Employees He ordered 100 Plane on starting Indigo, it was one of the biggest order ever. Marketing : Was bagged by the biggest advertising budget in the airlines industry It takes 1000 small ideas and innovations to emerge out as a success in the long run. An example of small but effective innovation done by Indigo : 180 [...]

Magento vs Shopify : Positive Comparisons

Magento -> Most popular, widely used by big players Positives: used by big businesses. Mobile e-commerce friendly. Very powerful and flexible. Wide community support. Good for bigger e-commerce site. Easy site tools and management. Shopify -> One can set up an e-com solution in 5 minutes. Positives: Easy to use. No programming required. Supports all type of payment gateways. Fast. Low costs. Safe and secure. Quick setup. It helps to learn while growing.

10 eCommerce Contest Ideas

10 eCommerce Contest Ideas Shop between 9am to 3pm and win prize. Shop for the highest amount in a day and win prize. Be the first shopper of the day and win. Answer a contest / Quiz Examples: Share your artistic way of using these limited edition "Yagna spoons” in your house Share any of your artistic creation and win Join our Facebook groups and become eligible for a chance to win a free makeover of your home. Also, [...]

Content Ideas for eCommerce Site

Content Ideas for eCommerce Site We take the reference of a client site - for this article. is an offline and online retailer of Unique Decor and Furniture. We also specialize in Vintage furniture. Story of staff and the people who make up the brand. Art ideas for kids. Use of art in featured homes. Adapt headlines from publications such as cosmopolitan; Readers digest come up with headlines.

10 Exhibition Essentials every Exhibition participant should definitely pack

10 Exhibition Essentials every Exhibition participant should definitely pack Participating in an exhibition as a seller can sound fun, but it can be quite taxing and exhusting if proper planning is not done. Following are some of the must have things which should be packed when going to participate in an exhibition. Marketing Banner / material for your Brand or Product - A big marketing banner / brand presence is must for any exhibition participant. The more the marketing material you [...]

10 Newsletter Ideas your eCommerce Store

10 Newsletter Ideas your ecommerce Store We take the reference of a client site - for this article. is an offline and online retailer of Unique Decor and Furniture. They also specialize in Vintage furniture. Monthly Magazine  covering the best Interior design projects Art and Home Decor News  New Product Launches Arts Events in your city Blog Articles Contest of the Month News from Prepare for the Festivals Celebration this month Art From across the world

Big foot retail : Opencart

How did I select a Shopping cart vendor in 2012? In January 2012, I had quit my job at the hedge fund Brahma Management and retured back to my home town in Jodhpur. This is when I started working on setting up an ecommerce website for my first startup Artlivo . It was challenging as I was learning everything from scratch and the industry itself was undergoing very fast change. Hence, to choose the best option I took a very extensive [...]

JewelsCraze Case Study

We were recently approached by a reputed Jewelry wholesaler based out Rajasthan, India. They had their website in Prestacart but it was not giving any results to them. They wanted to find out the reason about such a performance. We carefully understood their requirements and their future expectations from the site and asked them about a week to deeply review their site. After our detailed review we have the following observations: 1. The website is not secured. Google will absolutely stop showing [...]